416.848.1885 / ROI@advantiscomm.com
A common frustration I hear from business executives is that they feel like their company is the best kept secret in their industry. Nothing is worse than seeing your rival in the headlines. Everyone reads the headlines, but few are ever featured in them. The art and science of media … [Read more...]
The Advantis team recently returned from yet another successful content creation and development project and we’d like to share some key learnings. A long-time client invited us again to join them at Autodesk University 2012 to secure media coverage, to create content for social media and to feed … [Read more...]
Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted messaging travels across wires and into inboxes shouting, “Pick me! Pick me!”…with one goal in … [Read more...]
For years we’ve been integrating social media solutions into our clients’ media relations and marketing campaigns. And no, we don’t believe it’s new media vs traditional media, but rather a blend that’s unique depending on the audience you’re trying to reach and your specific business … [Read more...]
