messagingconnectinginfluencing

1-888-239-2999 CONTACT

Advantis instructors train communication and marketing professionals in digital strategy in companies, associations and governments. They’ve trained across North America and their onsite and virtual social media training has helped teams drive measurable value.

In 2009, Cyrus partnered with Adrian Cropley to develop the Act Like An Agency program. This suite of tailored in-house or virtual training workshops is packed with brain-stretching workouts that help communication professionals evolve from tacticians to strategic business partners in their organization. Cyrus and Adrian bring together two diverse skill sets from opposite sides of the globe. As accredited business communicators, they know how to deliver value to their clients. And they train communication professionals around the world to do the same.

Below is our current list of training workshops that can be delivered both onsite and online. Review the core courses below and contact us at 888-239-2999 to see how Advantis instructors can elevate your team.

To learn more about how Advantis instructors can elevate your team contact us at 888-239-2999.

LinkedIn Strategies for Sales Pros – Part I

Description

The economy is evolving and the art of B2B selling ain’t getting any easier.

What would it be worth to you if:

  • More qualified prospects proactively reached out to your sales team?
  • Prospects viewed your sales reps as trusted advisors?
  • More decision makers participated in their sales meetings?

Yes, your sales reps are using LinkedIn, but have you audited them to ensure they’re using this powerful tool effectively? Do they know the hacks, tips and tricks that will help them shorten the sales cycle?

Learning Objectives

Following best practices for adult learning, sharing research and physically showing how to manage key features within LinkedIn, Advantis’ LinkedIn Social Sales Success Training will help everyone on your sales and marketing team:

  • Be found when prospects are in pain and searching for help
  • Refine, manage and measure their personal LinkedIn profile
  • Understand how to use the Social Selling Index to set themselves up for success
  • Position themselves as industry thought leaders
  • Maximize the business value from the time spent using LinkedIn
  • Understand best practices for sharing content with their community

To learn more about how this training can help your team, contact Advantis at 888-239-2999.

Advanced LinkedIn Strategies for Sales Pros – Part 2

Description

Your sales reps have graduated from Advantis’ Leveraging LinkedIn Like a Sales Pro course and are implementing their newfound knowledge on a consistent basis. Now it’s time to boost sales by stepping-up their game and advancing their skillset to:

  • Improve their efficiency and effectiveness of searching and connecting with key prospects
  • Decode proven PR strategies that successful business leaders use for finding and creating valuable, shareable content to position themselves as industry thought leaders

What would it be worth if your team could quickly move sales forward by:

  • More effectively uncovering potential leads in their territory
  • Successfully connecting with high potential leads and breaking into new accounts on their own
  • Being recognized by prospects as industry resources and trusted advisors
  • Sharing personal wins and best social selling practices across the entire team

Having learned critical tips, tricks and hacks to using LinkedIn successfully in the first Advantis sales training course, this advanced level session will help your reps shorten the entire sales cycle from finding and connecting with a new prospect to feeding the prospect nourishing content that advances the sale.

Learning Objectives

Following best practices for adult learning, sharing research and physically showing how to manage key features within LinkedIn, Advantis’ LinkedIn Social Sales Success Training will help everyone on your sales and marketing team:

  • Mitigate risk and maximize the business value: personal vs professional online brands
  • Learn how to leverage the free LinkedIn search functionality to:
    • Effectively prospect, search and filter profiles and confidently connect with key contacts
    • Connect with someone they don’t know
    • Automate important searches
    • Understand best practices for creating and sharing relevant news and content with their community:
    • What makes content shareable
    • Credible content sources and creating compelling content: standing out from the pack with visuals and multimedia content
    • Building your presence by telling your story through content and engagement
    • Measuring LinkedIn success

To learn more about how this practical training can help your team, contact Advantis at 888-239-2999.

Creating Compelling B2B Content for Social Media

According to Statistics Brain research in 2015, an average human attention span was 8.25 seconds. Sadly, Statistics Brain also determined that a goldfish has an attention span of 9 seconds.

Today’s challenge for communication professionals and marketers is to grab, and keep, attention at a time when prospects have more choice, and are being bombarded by more messages than ever before. Most organizations struggle to provide their audiences with nourishing content – while their customers have more choices than ever.

The one critical success factor underlying every effective social media strategy is compelling content. What is the brain science behind making written, audio and video content engaging? How can you assess your own content to determine if it makes the grade? And how can you promote sharing and interaction?

Does your organization’s marketing and communication follow best practices, lead your competitors and stand up to the most powerful content on the web? If not, this session which has been delivered in both Canada and the United States to rave reviews, will answer the why and how to creating compelling content for social channels.

This presentation is relevant to every communication and marketing professional who touches the researching, producing, editing or publishing of content for either internal or external audiences.

Learning Objectives

Following the Content Marketer’s Pledge, the latest industry research and best practices for adult learning, this session uncovers the core of what makes content compelling in today’s digital-first world. Attendees will learn what every communication professional must do to inspire their audience to action.

Concepts and tools discussed include:

  • Size really does matter – when it’s applied to headlines, words, sentences, links, video etc.
  • Functionality trumps X
  • Free/low cost tools to make data sexy
  • What the secret ingredients are in making content shareable
  • The psychology behind sharing: Top five motives as to why people will share your stuff
  • The brain science showing why we should transform text into visuals
  • The top photography rules to make more powerful imagery
  • Best photo editing apps
  • Understand the reasons your organization may be falling short of your social content goals
  • Learn how to generate engaging content
  • Discover techniques to promote sharing and interaction

To learn more about how this training can help your team, contact Advantis at 888-239-2999.

Cracking the Code to Your Personal Brand Online

Description:

Everyone on the leadership team knows you and the value you deliver. However, beyond the office walls, how do others see you? Are you a blip or beacon on the virtual radar? If first impressions are so important, what have you done to strategically design your online personal brand to ensure your future bosses, partners and employees are connecting with your authentic story?

Taking the time to assess, define and build your personal brand online will help you position yourself for maximum positive impact.

Through dissecting The Business Model To Promote & Protect Your Personal Brand Online, Cyrus shares insight, invites introspection and offers actionable advice so you can design and maintain an effective online personal brand.

Learning Objectives

Following the four phases in the model (Audit, Analyze, Address & Amplify), attendees will learn every aspect of promoting and protecting their personal brand online including:

  • Understanding the true impact of social media on your personal brand
  • How to access free, easy-to-use tools to help attendees reach success in their quest of building their personal brand online
  • Leveraging new knowledge of tactics and real-life case studies that attendees can apply the same day to improving their own personal brand

To learn more about how this training can help your team, contact Advantis at 888-239-2999.

Mastering the Strategic Communication Planning Process

Description

This workshop explores the key elements of the strategic communication planning process. The focus is on developing plans aligned with strategy to effectively deliver the right tactics through the right channels for the right audience resulting in measureable business outcomes.

Following the premise of the Business Model for Communication Professionals, this interactive workshop is specifically designed to engage communication professionals in hands-on learning about the business of strategic communication planning.

The motto for this training is “learning by doing”. The Advantis facilitator will employ interactive and mixed modalities to maximize the adult-learning experience including an interactive presentation, engaging exercises, innovative communication models and effective tools that can be immediately applied to help the communication planning process.

Learning Objectives

At the end of this custom workshop, participants will:

  • Understand the critical elements required to build a communications plan

based on a framework that can be effectively used in every situation

  • Have an appreciation of the importance of following a proven process and adhering to global standards and proven best practices
  • Understand how to create S.M.A.R.T. communication objectives
  • Learn how to dissect and define any audience through simple, yet effective, research
  • Understand the importance of evaluation and measurement

To learn more about how this training can help your team, contact Advantis at 888-239-2999.

Advanced Media Training For Today’s 24 Hour News Cycle

Description:

“It’s amazing that the amount of news that happens in the world every day just exactly fits the newspaper.”

–Jerry Seinfeld

You’ve got seconds to deliver your message through your words, body language and the tone of your voice. And you’re not just talking to one journalist, but rather their entire audience of thousands or millions of potential stakeholders.

So how do you prepare for an interview opportunity, stay on track, position yourself as an expert and get invited back for more interviews?

As the media landscape evolves almost daily, it’s critical to choose the right media trainer who understands how today’s journalists and citizen journalists think and act. A trainer who’s been on both sides of the camera doesn’t hurt either.

Cyrus Mavalwala, ABC, has been preparing spokespeople for crucial public appearances for 20 years. He interacts with media across North America and has been interviewed by CTV nightly news, CBC radio and others. He also secures media coverage across North America for clients so he understands today’s news cycle and what journalists both want and need.

Learning Objectives

The rigorous half-day or full-day media training sessions prepare spokespeople for every step in the entire interview process. Through mock TV and phone interviews, spokespeople will learn best practices including:

  • How to prepare psychologically for media interviews to reduce stress and dramatically increase your confidence
  • Key do’s and don’ts both before and after an interview
  • How to anticipate your interviewers’ questions — and have answers at the ready
  • The key words, phrases and ideas you’ll always want to have ready, and the “weasel words” you should ditch
  • Essential skills to stay on track and maximize each interview as an opportunity to credibly engage with the media
  • How to create consistently quotable sound bites that will be picked up by the media
  • How to handle even the toughest media queries and turn these encounters into opportunities for you
  • How to connect with every reporter you talk to, whether they are new to the beat or you’ve worked with them for years
  • How to make sure you sound great on the radio
  • How to insure that you’ll sound and look great on TV

To learn more about how this training can help your team, contact Advantis at 888-239-2999.