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Social Media

Competitive research, strategic planning, policies and procedures, monitoring, audits and training – the Advantis team has been in involved with social media from every angle. From recovering URLs that have been scooped by competitors to developing editorial schedules, to generating multi-media content for a constant flow of engaging material, to resourcing and training departments across organizations – we’ve helped our clients build a strong foundation for social media outreach.

There’s lots of moving parts, but don’t worry, you’re in good hands — as a social media agency, the Advantis team has been integrating social media into the businesses of organizations such as BMO Bank of Montreal, City of Mississauga, CPA Canada, IMAGINiT Technologies, Grand & Toy, Teranet and others.

Social Media Audits

Your social media activities are going well. After all, positive reports from your staff or agency show increases in easy-to-obtain, channel-based metrics such as followers and engagement. But what do these metrics really mean to your business KPIs, and are they telling the whole story? Can your current investment in social provide even greater ROI? What are the top three things you need to change immediately to be more effective? Which key considerations do you need to implement now to meet your long-term objectives?

Advantis can help you conduct a Social Media Audit to ensure your social media strategy is based on insights, not assumptions. Learn more: Advantis’ Social Media Health Check.

Social Media Training

The Advantis team delivers engaging social media training to corporations, municipalities and associations in-person and online. Custom topics include social strategies for sales professionals, HR executives, customer service teams and more. Advantis facilitators employ interactive and mixed modalities to maximize the adult-learning experience including an interactive presentation, engaging exercises, and effective tools that can be immediately applied on the job.

Social Media Content Creation

We first understand your audience and then determine the right platforms to engage. Optimize the platform and then develop a strategy to consistency deliver, compelling content. We also conduct training on Creating Compelling Content for Social Channels.

Social Media Monitoring

There’s a complex web of social media monitoring platforms available, but it’s not about the features battle. Although Advantis leverages the best technologies, we’re focused delivering actionable business insights from social data analytics. Which social insights can help you more effectively achieve your business objectives? Let us help you.

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Time for a Social Media Health Check?


How a social media audit helped a national association

We’ve been keeping close tabs on a trend throughout 2018, one expected to continue into 2019: lean communication teams expected to deliver more value with fewer resources. Let’s face it. When you’re overloaded with tactics, measurement falls by the wayside. Does this... read more

5 Brilliant Examples of B2B Twitter Header Photos

In addition to crafting compelling Tweets and proactively engaging with followers, what else can a B2B marketer do to help their organization stand out on Twitter? One way to draw your audience’s attention is to have a compelling header photo. Your Twitter... read more

Three Ways to Use Secret Pinterest Boards to Your Advantage

Did you know Pinterest recently announced you can create an unlimited number of boards that are visible only to you? You’ve probably noticed an option to “keep it secret” when creating boards [see Figure 1 for a sample], but up until now, you could only have three... read more