Competitive research, strategic planning, policies and procedures, monitoring, audits and training – the Advantis team has been in involved with social media from every angle. From recovering URLs that have been scooped by competitors to developing editorial schedules, to generating multi-media content for a constant flow of engaging material, to resourcing and training departments across organizations – we’ve helped our clients build a strong foundation for social media outreach.
There’s lots of moving parts, but don’t worry, you’re in good hands — the Advantis team has been integrating social media into the businesses of B2B organizations such as BMO Bank of Montreal, City of Mississauga, CPA Canada, IMAGINiT Technologies, Grand & Toy, Teranet and others.
Social Media Health Check
Your social media activities are going well. After all, positive reports from your staff or agency show increases in easy-to-obtain, channel-based metrics such as followers and engagement. But what do these metrics really mean to your business KPIs, and are they telling the whole story? Can your current investment in social provide even greater ROI? What are the top three things you need to change immediately to be more effective? Which key considerations do you need to implement now to meet your long-term objectives?
Advantis can help you conduct a Social Media Audit to ensure your social media strategy is based on insights, not assumptions.
Social Media Training
The Advantis team delivers engaging social media training to corporations, municipalities and associations in-person and online. Custom topics include social strategies for sales professionals, HR executives, customer service teams and more. Advantis facilitators employ interactive and mixed modalities to maximize the adult-learning experience including an interactive presentation, engaging exercises, and effective tools that can be immediately applied on the job.
Social Media Content Creation
We first understand your audience and then determine the right platforms to engage. Optimize the platform and then develop a strategy to consistency deliver, compelling content. We also conduct training on Creating Compelling Content for Social Channels.
Social Media Monitoring
There’s a complex web of social media monitoring platforms available, but it’s not about the features battle. Although Advantis leverages the best technologies, we’re focused delivering actionable business insights from social data analytics. Which social insights can help you more effectively achieve your business objectives? Let us help you.