At Advantis, we’ve developed and executed local, national, North American and international media relations campaigns. Perhaps the greatest compliment is that our clients continue to work with us year after year and they refer us to their peers.
The evolving challenge
The executives that hire us mention they have great products or services, but say they’re frustrated because they’ve tried to get into the news headlines, but haven’t had much traction. Or, when their teams are out in the field selling, they say prospects are unfamiliar with their brand so there’s little trust or credibility built-up ahead of time which lengthens their sales cycle.
With traditional news outlets folding or merging and new outlets fueled by social media and citizen journalism expanding, it’s a challenge to determine where and how to get media coverage. How do you connect with these different types of news media and ensure your message breaks through and reaches your audience?
We do the heavy lifting
There’s no doubt the evolving media environment means it’s harder to secure positive media coverage. As the PR and media relations worlds evolve, our media relations experts work to remain at the edge of the curve. We help our clients by developing messaging that resonates and a media relations strategy that connects to the intended audiences.
If you think you need some of the media relations services listed below, there may be a fit with your business objectives and the services we offer.
- Blogger relations
- Digital public relations
- Media, analyst and influencer relations
- Media training
- Product launches
- Thought leadership
- Speaking opportunities
- Strategic planning
- Writing (articles, case studies, news releases, newsletters, media advisories, speeches, white papers)
- Website content (search engine optimized)
Companies and agencies alike lean on Advantis because we hit the ground running with experienced pros that develop and execute strategies based on knowing what works and what doesn’t. To determine if our media relations and digital PR capabilities might benefit your organization, contact Cyrus Mavalwala, ABC at 416-848-1885 or cyrus@advantiscomm.com. Or, see what we stand for by visiting our blog, LinkedIn or Twitter pages.
