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	<title>Advantis Communications</title>
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		<title>Are you &#8220;BranchingOut&#8221;?</title>
		<link>http://www.advantiscomm.com/blog/3-social-media/linkedin-and-branchout/</link>
		<comments>http://www.advantiscomm.com/blog/3-social-media/linkedin-and-branchout/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 14:05:19 +0000</pubDate>
		<dc:creator>Ernesta Rossi</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://www.advantiscomm.com/?p=1740</guid>
		<description><![CDATA[A social network within a social network? You may have heard the growing chatter about BranchOut—with 25 million users, it’s the biggest professional network on Facebook and leaves some people asking the question: “Is LinkedIn in trouble?” How do job seekers use BranchOut? BranchOut is a business networking application on Facebook. When you register, you [...]]]></description>
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		<title>Be a Part of Something Big: PR Career Opportunity</title>
		<link>http://www.advantiscomm.com/blog/be-a-part-of-something-big-pr-career-opportunity/</link>
		<comments>http://www.advantiscomm.com/blog/be-a-part-of-something-big-pr-career-opportunity/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 18:55:30 +0000</pubDate>
		<dc:creator>Ernesta Rossi</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[communications jobs]]></category>

		<guid isPermaLink="false">http://www.advantiscomm.com/?p=1726</guid>
		<description><![CDATA[Job Description Are you ready to accelerate your learning and make things happen? If not, this opportunity isn’t for you. Advantis Communications, an award-winning, boutique public relations and content marketing agency is on the hunt for the consummate B2B PR and media relations professional who takes pride in their work. Our Canadian and US clients [...]]]></description>
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		<title>Public Relations and Social Media Intern Opportunity</title>
		<link>http://www.advantiscomm.com/blog/public-relations-and-social-media-intern-opportunity/</link>
		<comments>http://www.advantiscomm.com/blog/public-relations-and-social-media-intern-opportunity/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 15:42:56 +0000</pubDate>
		<dc:creator>Ernesta Rossi</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Random]]></category>
		<category><![CDATA[communications jobs]]></category>

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		<description><![CDATA[If you have a background in PR and social media, love all things digital and have a passion for achieving excellence on every project, check out this awesome internship opportunity at Advantis Communications! Advantis Communications is an award-winning, boutique business-to-business public relations and content marketing agency. We’re seeking a big-brained, business savvy intern to assist [...]]]></description>
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		<title>Five Behaviours Communicators Need to Change</title>
		<link>http://www.advantiscomm.com/blog/strategy/five-behaviours-communicators-need-to-change/</link>
		<comments>http://www.advantiscomm.com/blog/strategy/five-behaviours-communicators-need-to-change/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 10:25:52 +0000</pubDate>
		<dc:creator>Cyrus Mavalwala</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[communications]]></category>

		<guid isPermaLink="false">http://www.advantiscomm.com/?p=1670</guid>
		<description><![CDATA[The IABC Canada Western Region Conference was a chance to experience “The Best of the Best” speakers in a beautiful setting – Whistler, BC. I was fortunate to be invited to present along with other highly rated speakers such as William Amurgis, Steve Crescenzo, Kellie Garrett, ABC, Donna Papacosta, Mark Schumann, ABC, and Suzanne Salvo. [...]]]></description>
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		<title>6 Questions to Ask Before Jumping into an e-Book</title>
		<link>http://www.advantiscomm.com/blog/6-questions-to-ask-before-jumping-into-an-e-book/</link>
		<comments>http://www.advantiscomm.com/blog/6-questions-to-ask-before-jumping-into-an-e-book/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 20:33:09 +0000</pubDate>
		<dc:creator>Ernesta Rossi</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Writing & Editing]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.advantiscomm.com/?p=1571</guid>
		<description><![CDATA[This guest post is by Barb Sawyers, who helps experts pull ideas out of their heads and onto the page through her book, Write Like You Talk—Only Better. If you&#8217;re thinking about diving into the fast-growing medium of ebooks, here are six questions to ask before you take the plunge: 1. What is your objective? [...]]]></description>
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		<title>Prepare an award-winning communications entry</title>
		<link>http://www.advantiscomm.com/blog/5-writing-editing/prepare-an-award-winning-communications-entry/</link>
		<comments>http://www.advantiscomm.com/blog/5-writing-editing/prepare-an-award-winning-communications-entry/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 09:00:00 +0000</pubDate>
		<dc:creator>Trell Huether</dc:creator>
				<category><![CDATA[Writing & Editing]]></category>
		<category><![CDATA[awards]]></category>

		<guid isPermaLink="false">http://www.advantiscomm.com/?p=1598</guid>
		<description><![CDATA[As a regular volunteer with IABC Toronto (Toronto chapter of the International Association of Business Communicators), I had the great privilege to organize the OVATION awards program for two years. The program celebrates excellence in communications and is open to all Greater Toronto Area communicators. From helping to coordinate the judging process to supervising the editing [...]]]></description>
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		<title>The audience comes first</title>
		<link>http://www.advantiscomm.com/blog/1-pr-marketing/audience-comes-first/</link>
		<comments>http://www.advantiscomm.com/blog/1-pr-marketing/audience-comes-first/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 09:00:50 +0000</pubDate>
		<dc:creator>Trell Huether</dc:creator>
				<category><![CDATA[PR & Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://www.advantiscomm.com/?p=1587</guid>
		<description><![CDATA[Developing content for specific audiences can be a challenge.  In particular, reaching a web-savvy younger demographic who are not embracing traditional media such as TV and radio might just the hardest task of all.  One company, Red Bull, has taken a unique approach to this problem and gone to enormous lengths to put their brand [...]]]></description>
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		<title>How to jump start LinkedIn results</title>
		<link>http://www.advantiscomm.com/blog/3-social-media/jumpstart-linkedin/</link>
		<comments>http://www.advantiscomm.com/blog/3-social-media/jumpstart-linkedin/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 12:59:06 +0000</pubDate>
		<dc:creator>Cyrus Mavalwala</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://www.advantiscomm.com/?p=1493</guid>
		<description><![CDATA[LinkedIn: Foster Your Connections to Build Relationships You may have hundreds of connections on LinkedIn, but are you leveraging this part of the professional web for your career and business success? If you’re not seeing tangible business value, a likely reason is that you’re not actively participating. Just as your participation in the Markham Board [...]]]></description>
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		<title>Blogger Relations – A Lesson in Transparency</title>
		<link>http://www.advantiscomm.com/blog/3-social-media/blogger-relations-%e2%80%93-a-lesson-in-transparency/</link>
		<comments>http://www.advantiscomm.com/blog/3-social-media/blogger-relations-%e2%80%93-a-lesson-in-transparency/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 15:56:31 +0000</pubDate>
		<dc:creator>Ernesta Rossi</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blogger Relations]]></category>
		<category><![CDATA[Radian6]]></category>

		<guid isPermaLink="false">http://www.advantiscomm.com/?p=1454</guid>
		<description><![CDATA[The New York Times recently ran an article about a blogger initiative that backfired. “Bloggers Don’t Follow the Script, to ConAgra’s Chagrin”, by Andrew Adam Newman, describes how a PR firm invited select food bloggers to an intimate evening to enjoy a meal prepared by a TV celebrity chef. To their surprise – or rather [...]]]></description>
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		<title>Helpful Tips for Aspiring Communications Pros</title>
		<link>http://www.advantiscomm.com/blog/6-random/helpful-tips-for-aspiring-communications-pros/</link>
		<comments>http://www.advantiscomm.com/blog/6-random/helpful-tips-for-aspiring-communications-pros/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 13:34:06 +0000</pubDate>
		<dc:creator>Trell Huether</dc:creator>
				<category><![CDATA[Random]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[communications jobs]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.advantiscomm.com/?p=1436</guid>
		<description><![CDATA[I’m frequently asked by students and transitional communicators, how to set themselves apart from the pack. Here are some helpful tips for PR professionals trying to make their way into that first position: 1)    Immerse yourself in social media – This is a place where you can really get an edge in the interview and [...]]]></description>
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