Cyrus Mavalwala, ABC is an accredited and award-winning PR practitioner, speaker and trainer who has been helping companies achieve their business objectives for 18 years. Experienced with early stage companies, not-for-profits and industry leaders, Cyrus has traveled the U.S., Europe and Canada while on assignment. Cyrus also co-founded Act Like An Agency in 2009 and has trained internal communications teams in both Canada and the US. Experience includes: messaging and positioning, strategic communications planning, writing, media & analyst relations, media training, social media, multimedia, internal communications and tradeshow marketing.
Before founding Advantis Communications Inc. in the spring of 2002, Cyrus worked at Hill and Knowlton and Fleishman-Hillard. During his “big agency” years he planned and executed strategic communications programs for a variety of clients from trend-setting enterprises to early stage companies. Cyrus also co-led H&K’s Business-to-Business technology committee.
Cyrus’ brand experience includes brand leaders such as BMO Bank of Montreal, Microsoft Canada, Hewlett Packard Canada, Grand & Toy, High Liner Foods, Intuit Canada, Agfa, Eloqua, the Canadian Office of Sony Computer Entertainment America as well as high growth companies such as Policy Medical, FITC, and Predictive Success.
Cyrus also has not-for-profit sector experience. He managed communications and created an online presence for the Canadian Institute for Environmental Law and Policy and was a writer and media spokesperson for environmental health issues at the Toronto and Ontario Lung Associations. Cyrus also volunteered as a mediator for the Conflict Resolution Service at St. Stephen’s Community House in Toronto.
Cyrus is a three-time Toronto board member of the International Association of Business Communicators and also volunteered on the International Continuous Professional Development Committee. He has been invited to judge local, national and international awards, including participating on the global IABC Gold Quill Blue Ribbon Panel.
Cyrus has received awards related to public relations, video production, business and internal communications. Cyrus graduated from the University of Toronto with a B.Sc. and has augmented his work experience with a variety of postgraduate public relations courses at Ryerson Polytechnical University.