Case Study – Marketing Executive

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Learn how Advantis’ media relations strategies secured positive international press to help give credibility to a global industry.

Challenge

The world’s largest I-gaming conference attracts attendees from 45 different countries. Successfully conducting a global media relations campaign on a tight budget with an industry that suffers from a chronic credibility issue takes strategic planning and flawless execution.

Solution

Advantis’ two-pronged media relations strategy focused on top-tier business media and global I-gaming trade media from countries around the world. Advantis engaged media in all mediums: print, television, radio and online.

Results

For four consecutive years, Advantis secured attendance from media around the world. Positive coverage came from outlets including the Canadian Press, Globe & Mail, Financial Times and iGaming Business. For three years, Advantis also managed the layout design and printing of the 80-page show guide.

“As our partner since 2003, Advantis has offered strategic plans and executed the media relations for the Global Interactive Gaming Summit & Expo (GIGSE). Each year, they effortlessly manage the challenges associated with international media relations. Their exceptional client service combined with the ability to secure great coverage is a winning combination.”

Sue Schneider, CEO, River City Group

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