Learn how Advantis helped a national organization achieve exceptional growth by positioning them as the market favourite and their executive director as the industry’s go to media expert.
Challenge
In 2008, CanadaHelps.org was seeking a PR partner who understood their technology-based service offering. They needed a strategic roadmap that would uniquely position the organization and drive positive media coverage to increase donations to charities across Canada.
Solution
Advantis developed messaging that cut through the holiday season clutter and intrigued journalists and target audiences alike. Advantis developed and executed winning communications strategies for print, television, radio and online media.
Results
Media interviews translated into positive coverage across the country. Key corporate messages were highlighted and positive coverage helped drive increased donations.
Owen Charters, Executive Director, CanadaHelps Quote:
“From our first encounter, Advantis has been delivering measurable business value. They listen to our needs and create a strategic approach that achieves results. That’s why we continue to work with them on our public relations needs year after year.”
