by Advantis Communications | Nov 3, 2011 | PR & Marketing, Strategy |
Developing content for specific audiences can be a challenge. In particular, reaching a web-savvy younger demographic who are not embracing traditional media such as TV and radio might just the hardest task of all. One company, Red Bull, has taken a unique approach...
by Advantis Communications | Aug 30, 2011 | Social Media, Strategy |
I came across an infographic not too long ago that was (you guessed it) pretty informative! The graphic illustrates an example of how airlines are allocating more resources to social media by getting staff from more than one department actively involved with the...
by Ernesta Rossi | Aug 17, 2011 | PR & Marketing, Strategy |
“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. The keywords here are:...
connecting
