by Ernesta Rossi | Apr 2, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
This is the fourth installment in our series of blog posts about producing video that is engaging and moves the needle when it comes to marketing measurement. Today’s topic is about ensuring production value delights the viewer. Corporate marketers often...
by Ernesta Rossi | Mar 11, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
Regardless of whether you’re new to video or have been producing video for years, you’ve probably asked one question. And it’s the same question we’re often asked — What are the keys to developing a great video to support the B2B sales process? In an...
by Ernesta Rossi | Feb 4, 2014 | Blog, Content Creation, Ernesta, Video, Video & Animation |
When you have a blockbuster budget and millions of loyal fans you’d expect marketing videos to have glitz Hollywood style. But what if you are marketing to engineers or other technical decision makers and your budget is, well let’s just say, not quite blockbuster...
by Karen Barker | Jan 28, 2014 | Blog, Content Creation, PR & Marketing, Visuals |
The cave man had the right idea when he started to use drawings on rocks to tell his story many tens of thousands of years ago. This technique of using drawings to communicate has been highly effective and is integral to how we approach business communication today....
by Karen Barker | Nov 21, 2013 | Blog, Content Creation, Content Marketing |
The television show Yukon Gold which airs on History Channel tells tales of adventurers’ hoping to strike it rich mining for gold in the northern wilderness. Each episode portrays the initiative, creativity and sweat involved in sluicing miles of rock with the hopes...
by Ernesta Rossi | Oct 22, 2013 | Blog, Content Creation, Content Marketing, Ernesta |
It is often said that smart technology, efficient processes and great people are what it takes to create and sustain a remarkable organization. There’s a tendency for some organizations to lean on their engineers – those at the cutting edge of their I.P. – to...