Developing content for specific audiences can be a challenge. In particular, reaching a web-savvy younger demographic who are not embracing traditional media such as TV and radio might just the hardest task of all. One company, Red Bull, has taken a unique approach to this problem and gone to … [Read more...]
Monitoring Twitter: The online company you keep can say a lot about you and your company
August 26, 2011 By Leave a Comment
Twitter is a fascinating network – the more you’re online sharing your views and defining your brand, the more followers you may attract. It might seem that having a large amount of followers is always ideal, but not monitoring who is following you is not good for your brand. … [Read more...]
Be original and get noticed!
August 17, 2011 By Leave a Comment
“Content creation”, “custom content”, “self publishing”, “branded content”…it goes by many names, but simply refers to the process of developing and sharing original content for the purpose of engaging and influencing your target market. … [Read more...]
Keys for killer B2B content
August 4, 2011 By Leave a Comment
Case studies, corporate videos, byline articles, seminars and more. These are examples of informational content that PR and marketing professionals have been producing for decades as part of the classic marketing mix. In recent years, interest has grown in B2B content marketing, mostly fuelled by … [Read more...]
Social media is not the holy grail
July 25, 2011 By Leave a Comment
In a recent report by the Canadian Federation of Independent Business, an astute entrepreneur was quoted: “...business is the same as it has been forever. [The key is] providing a product or service of the best possible quality at a fair and reasonable price. This will always be recognized by … [Read more...]
How to become recognized globally for communications excellence
July 8, 2011 By Leave a Comment
How do you win an IABC Gold Quill Award and distinguish yourself and the work of your communications team on a global level? You haven’t heard of IABC? The International Association of Business Communicators (IABC) is a professional network of about 15,000 business communication professionals in … [Read more...]
