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It used to be that a graphic designer’s vernacular included ‘bluelines’ and ‘colour keys.’ Typography was laid down on art boards using Letraset while the designer hunched over a drafting table. If years ago as a business-to-business marketer you wanted to promote a product or service, you … [Read more...]
Here is your weekly social media update, brought to you hot and fresh by the Advantis team! If you're not familiar with these updates, check out the inaugural post for more information. Va-va-Vivoom on Vimeo Date: February 28, 2013 Platform: Vimeo Update: Vimeo … [Read more...]
Whenever I travel for work I try to squeeze in opportunities to catch-up with colleagues with whom I don’t get to see every day. Such was the case when I was speaking in Chicago on how to Act Like An Agency. It was in this beautiful and windy city where I had the chance to speak with my friend and … [Read more...]
In the last few days, two big brands’ Twitter accounts (Burger King and Jeep) have been hacked. While some steps taken deserve a pat on the back, there seemed to be a lack of action from both parties as the wildfire blazed. We’re hoping this is the end of the hack-o-mania, but should your … [Read more...]
A common frustration I hear from business executives is that they feel like their company is the best kept secret in their industry. Nothing is worse than seeing your rival in the headlines. Everyone reads the headlines, but few are ever featured in them. The art and science of media … [Read more...]
Social media changes faster than this crazy Canadian weather, so we don’t expect you to have each and every new platform or feature nailed down. We’ll do that for you! Weekly, the Advantis team will dig through the social media madness and post any updates that are essential for B2B marketers, … [Read more...]
