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The television show Yukon Gold which airs on History Channel tells tales of adventurers’ hoping to strike it rich mining for gold in the northern wilderness. Each episode portrays the initiative, creativity and sweat involved in sluicing miles of rock with the hopes of a big payout. The … [Read more...]
Demonstrating thought leadership increases your visibility and credibility and can ultimately lead to a virtuous cycle: journalists seeking you out for interviews as well as organizations offering speaking opportunities – both of which further bolster your position. Here are a few things … [Read more...]
Many would say that uploading a video to YouTube is as easy as stealing candy from a baby; however, I’m here to tell you that if you want it done right, it’s easier said than done! Here are the top five mistakes businesses are making on YouTube: Failure #1 – Your channel is ugly If you … [Read more...]
As a seasoned communicator, you’ve probably had this debate more than once – How do internal and external communications differ? I also enjoy healthy debates around similar discussions such as the approaches to communications for B2C vs B2B audiences, but that’s for another post. I had the … [Read more...]
In recent blog posts, Twitter for Customer Service – Questions from the Front Line Question 1 and Question 2, we shared some common questions raised by attendees during a recent Twitter for Customer Service training session. The third question that seemed to be on everyone’s mind … [Read more...]
This week in social media, Twitter announced a new scheduling feature that allows users to delay Tweets for up to one year. Here are step-by-step instructions to get started: 1. Access your Twitter account from www.ads.twitter.com 2. Click the “compose Tweet” icon (blue square with white … [Read more...]