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Even though the number of communications channels is increasing, the core principles of creating compelling content remain the same. See our posts “Three tips to keeping your key messaging on target” and “What is News?” What this diversity of distribution channels offers is the ability to … [Read more...]
My last blog post provided some things to think about when you’re developing your organization’s visual narrative, or in other words, the images, illustrations or graphics that depict your organization’s story. To complement those ideas, here are five practical tips for developing brand … [Read more...]
Social Media Examiner recently released their 6th annual 2014 Social Media Marketing Industry Report. They surveyed over 2,800 marketers from the U.S., U.K., Canada and beyond. More than half were B2C marketers, while 41% reported businesses as their primary target. 21% of respondents were from … [Read more...]
Business data is prolific these days. Uncovering the layman’s meaning – in all that data – can sometimes be a daunting task – especially in a B2B environment. When your job is to give meaning and purpose to your organization’s communication, do you wonder how to use your organization’s … [Read more...]
As a seasoned spokesperson in the healthcare industry in Canada, Clay Adams, ABC strategically applies the rules he learned as a journalist in Australia. While I was speaking at an internal communications conference in Calgary, I set-up a ‘Comms Crusader’ video interview with Clay because he’s … [Read more...]
When you think of B2B video, do you think Boring-to-Boring? A typical challenge that many B2B organizations face when producing video is taking their complex subject matter and developing a story that is interesting, engaging and easy to digest. You could argue that technical viewers are happy … [Read more...]
