Seven Steps to Excellent Speech Writing

Peter Speaking

A speech is an opportunity to influence thought and behaviour. A well thought out and executed speech can build profile for a business leader, garner support from shareholders, put a face to a brand and establish thought leadership. So, don’t take it lightly. The following seven steps are … [Read more...]

Extend the Reach of Your PR

Extend Your Reach

Even though the number of communications channels is increasing, the core principles of creating compelling content remain the same. See our posts “Three tips to keeping your key messaging on target” and “What is News?” What this diversity of distribution channels offers is the ability to … [Read more...]

5 Practical Tips for Developing Brand Visuals

Brand Visuals

My last blog post provided some things to think about when you’re developing your organization’s visual narrative, or in other words, the images, illustrations or graphics that depict your organization’s story. To complement those ideas, here are five practical tips for developing brand … [Read more...]

Original Content Makes the World Go ‘Round

Original Content Makes the World Go Round

Social Media Examiner recently released their 6th annual 2014 Social Media Marketing Industry Report.  They surveyed over 2,800 marketers from the U.S., U.K., Canada and beyond. More than half were B2C marketers, while 41% reported businesses as their primary target. 21% of respondents were from … [Read more...]

Business data is prolific. What is yours trying to say?

Visual Storytelling

Business data is prolific these days. Uncovering the layman’s meaning – in all that data – can sometimes be a daunting task – especially in a B2B environment. When your job is to give meaning and purpose to your organization’s communication, do you wonder how to use your organization’s … [Read more...]

What Every Spokesperson Needs to Know About Key Messages (Video)

Clay Adams

As a seasoned spokesperson in the healthcare industry in Canada, Clay Adams, ABC strategically applies the rules he learned as a journalist in Australia. While I was speaking at an internal communications conference in Calgary, I set-up a ‘Comms Crusader’ video interview with Clay because he’s … [Read more...]