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Regardless of whether you’re new to video or have been producing video for years, you’ve probably asked one question. And it’s the same question we’re often asked -- What are the keys to developing a great video to support the B2B sales process? In an earlier post we discussed the importance … [Read more...]
If you read our last YouTube blog post, Top 5 Ways Your Business Is Failing On YouTube, and any of the points resonated with you, you’re probably wondering how you can start pulling your channel’s socks up today! Here are the top five ways to make sure your business’ channel is successful on … [Read more...]
When communicating on behalf of an organization, product, or service, how do you ensure that the messages will be remembered? How can you be certain the audience will take away what you want them to know? The answer is to think in threes. Any more key messages and you run the risk of the entire … [Read more...]
When you have a blockbuster budget and millions of loyal fans you’d expect marketing videos to have glitz Hollywood style. But what if you are marketing to engineers or other technical decision makers and your budget is, well let’s just say, not quite blockbuster scale? Follow these five keys … [Read more...]
The cave man had the right idea when he started to use drawings on rocks to tell his story many tens of thousands of years ago. This technique of using drawings to communicate has been highly effective and is integral to how we approach business communication today. Granted, we've moved beyond the … [Read more...]
The television show Yukon Gold which airs on History Channel tells tales of adventurers’ hoping to strike it rich mining for gold in the northern wilderness. Each episode portrays the initiative, creativity and sweat involved in sluicing miles of rock with the hopes of a big payout. The … [Read more...]
