by Ernesta Rossi | Dec 10, 2012 | Blog, Media Relations, Social Media |
The Advantis team recently returned from yet another successful content creation and development project and we’d like to share some key learnings. A long-time client invited us again to join them at Autodesk University 2012 to secure media coverage, to create content...
by Advantis Communications | Jul 28, 2011 | Media Relations |
Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted messaging travels across wires and into inboxes shouting, “Pick me! Pick...
by Cyrus Mavalwala, ABC, MC | Aug 30, 2010 | Blog, Media Relations |
For years we’ve been integrating social media solutions into our clients’ media relations and marketing campaigns. And no, we don’t believe it’s new media vs traditional media, but rather a blend that’s unique depending on the audience you’re trying to reach and your...