The IABC Canada Western Region Conference was a chance to experience “The Best of the Best” speakers in a beautiful setting – Whistler, BC. I was fortunate to be invited to present along with other highly rated speakers such as William Amurgis, Steve Crescenzo, Kellie Garrett, ABC, Donna Papacosta, Mark Schumann, ABC, and Suzanne Salvo.
In case you didn’t attend the conference, I wanted to share a conversation I had with my friend and colleague Steve Crescenzo. His great closing keynote presentation hit on five solid points that corporate communicators need to change to ensure the audience stays engaged. If we have to compete for eyeballs with headlines like those in Cosmopolitan or Flare, we can’t be serving up dry corporate speak.
I wholeheartedly agree with each of these points – especially number two. Focusing on people and their unique stories is also one of the key elements of what makes news in the world of media relations. So if journalists find human interest stories newsworthy, I think it’s fair to say that this ingredient is also critical to attracting readers, viewers or listeners in the world of corporate communications.
Watch this four minute video to hear Steve Crescenzo’s highlights on the five behavior changes corporate communicators need to make. I think you’ll agree with the five points, but do you any have other tips to add?
Looking forward to your thoughts!