Imagine the size of the group if every resident in Toronto got together. Now imagine that group five times larger. You would have about 10 million people, which is also the number of Pinterest-registered users.
Pinterest is a virtual pinboard. A pin is an image or video added to Pinterest directly from a website or uploaded from your computer. A pin from a website is added using the “Pin It” button, which links back to the site it came from.
Many Pinterest users have learned that it’s easy to spend hours using it, jumping from pin to pin. Images of chocolate-pecan pie may linger in your mind all day.
While pins can be mouth-watering and entertaining, it’s important to understand how Pinterest can benefit your business, whether you’re a B2B company or focusing on consumers, there are several ways your company can use Pinterest.
1. Showcase your products or services
The beauty of Pinterest is that you can provide a visual of something that may be difficult to describe otherwise. This can add value to any organization, from developing CAD software to creating a shimmering eye shadow. Furthermore, Pinterest may generate more buyers than other social networks — which may prove the saying “Seeing is believing.”
2. Highlight thought leadership
Post videos of recent speaking engagements or conferences that feature key figures from your organization. Not only will you highlight thought leadership, other users can repin your content. Essentially, your audience can market your content for you.
3. Boost SEO
SEO is an essential factor in a successful business. Images on your website should be tagged with industry keywords so search engines can understand what each photo is; however, this isn’t always done. Luckily, Pinterest assists in this matter. Because the images are linked directly back to the original, and users contribute tags, categories and comments to every picture, it makes capturing the essence much easier for search engines.
4. Recruit new employees:
Create a Pinboard for each department that has a job opportunity. It’s not always suitable to display a screenshot of the job description, so you might want to find an appealing image which reflects that particular area of work.
5. Get to know your audience
Once you build a list of followers, you can use the information you have to conduct focus group-like research. Use your list of followers to further understand your audience; review the content they are pinning to see what interests them the most and track the comments and conversations to stay alert on hot topics.
Of course, Pinterest is merely another tool you can employ while creating a presence on social media; however, the emphasis on visuals may be the missing ingredient to your chocolate-pecan pie.
Are you using Pinterest to improve your business? Feel free to share your thoughts below