Biographies

Ernesta Rossi - Partner
For more than 13 years Ernesta Rossi has been helping brands market and sell technology products to distributors, national and independent retailers, buying groups and end-users. Having lived the lives of both a marketer and a sales professional, Ernesta provides critical insight and delivers effective programs that motivate all stakeholders.

High growth companies work with Ernesta and the Advantis team to position and polish their brands and connect with coveted audiences. Ernesta has developed successful B2B and end-user go-to-market strategies for brands including Kodak, Ingram Micro and Leybold. At Ingram Micro she was the founder and publisher of the highly profitable Digital Imaging Newsletter and publisher of the Consumer Buyer's Guide.

Experienced with both short and complex sales cycles, Ernesta has a thorough understanding of what it takes to design and implement the go to market strategy to ensure clean execution and repeat sales.