A client has been thinking of introducing an e-newsletter, and no wonder. Web usability expert Jakob Nielsen calls email newsletters “the Internet’s best tool for supplementing a website.” Few promotional efforts can claim the degree of “customer buy-in” enjoyed by newsletters, Nielsen … [Read more...]

Every industry has its jargon, and oh my, people love to use it. Jargon is the specialized or technical language of a trade, profession or group; kind of like a secret handshake. You're in if you know it, a clueless outsider if you don't. Two official definitions of jargon give you all the … [Read more...]