Social media management: Two (or three) heads are better than one!

Duck image

I came across an infographic not too long ago that was (you guessed it) pretty informative! The graphic illustrates an example of how airlines are allocating more resources to social media by getting staff from more than one department actively involved with the distribution of content. This … [Read more...]

Want journalists to notice your story? Cast the right hook first!

Media Relations

Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted messaging travels across wires and into inboxes shouting, “Pick me! Pick me!”…with one goal in … [Read more...]

All hands on deck: A boatload of fun with the Advantis crew

The Advantis Team -- Front: Lee Weisser, Deborah Waines, Ernesta Rossi, Sue Horner, Marcia Ross; Back: Cyrus Mavalwala, Trell Huether

On one of the hottest days of summer, the Advantis team traded in their PR and marketing thinking caps for sailors’ hats! We boarded a boat and toured parts of the Toronto waterfront and its islands as part of a team excursion. … [Read more...]