Learn how a top-tier PR & marketing agency leveraged Advantis to create a successful integrated social media and broadcast campaign.
Challenge
A global gift card manufacturer needed to boost sales during the critical Q4 gift season for its client – the world’s largest online music retailer.
Solution
The AOR, a Silicon Valley PR and marketing agency, selected Advantis for the job.
Advantis defined the audience and developed an integrated campaign targeting both the decision makers (moms) and influencers (teens) in the Vancouver and Toronto markets. The perfect storm included an extensive blogger outreach campaign, radio ads and radio and online contests.
Results
Success. The campaign increased sales through more than 500 positive blog comments, unsolicited YouTube videos and unsolicited bloggers engaging in the conversation.
QUOTE: “Agencies from across Canada and the US leverage Advantis to win successes for their clients. We’ve worked seamlessly with PR, marketing and advertising agencies in all shapes and sizes – from emerging agencies to global powerhouses.”
Cyrus Mavalwala, ABC
Founding Partner
Advantis Communications
