In addition to crafting compelling Tweets and proactively engaging with followers, what else can a B2B marketer do to help their organization stand out on Twitter? One way to draw your audience’s attention is to have a compelling header photo. Your Twitter header photo is the first thing a visitor sees when they check out your page. Let’s examine how to capitalize on this crucial element of your B2B organization’s Twitter profile page.
Here are five brilliant examples of Twitter header photos from B2B companies:
1. Be Bold
Benevity is a goodness company that seeks to solve social and environmental challenges. By piquing the curiosity of readers with a unique header photo, it encourages visitors to stay longer and find out more about the company.
2. Add the Human Touch
Bechtel, a global engineering, construction, and project management company, shows happy employees on their header image. Although they are a B2B company, they know that people like to do businesses with people. By showing faces of “The People Behind the Projects”, they are creating a connection and humanizing their brand.
3. Show You’re a Trailblazer
Thales Group provides services for the aerospace, defense, transportation and security markets. Their header photo combines different landmarks of the world into one place, connected by bridges. By giving their header photo a futuristic look, they are suggesting to visitors that they are leaders and trendsetters in their industry.
4. Showcase Your Expertise
Lockheed Martin, a global security and aerospace company, has a colourful and eye-popping header photo that instantly grabs a visitor’s attention. The header photo effectively showcases–at-a-glance–the breadth, depth and scale of their offering.
5. Focus on the Power of Influencers
Strategic Funding, a provider of small business funding, features one of their clients onsite at his business advocating for them. By doing this they harness the power of peer-to-peer recommendations.
Twitter header photos give you the opportunity to highlight your organization’s key differentiators. If you have presence across different social media platforms, remember to align your visuals for consistency.
Your business can’t afford to miss a beat when it comes to social media. To find out how Advantis can help up your social media game plan, check out the Advantis Social Media Health Check – our proven method for conducting a social media audit.