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Social media changes faster than this crazy Canadian weather, so we don’t expect you to have each and every new platform or feature nailed down. We’ll do that for you!
Weekly, the Advantis team will dig through the social media madness and post any updates that are essential for B2B marketers, helping you deliver on the promise of enhanced ROI from your social media efforts.
In our inaugural update, feel free to leave a comment below to tell us what news means the most to you.
Vine Goes Viral
Date: January 24, 2013
Platform: Twitter
Update: Twitter announced their acquisition of Vine – an application that allows users to produce short, six-second video clips from their mobile device, which can be tweeted immediately after filming. See an example of one here.
Benefit: Your B2B company can get a lot more information packaged in a six-second video clip than it can in 140 characters of text. Also, because video is more visually appealing then a Tweet, it is likely to be more engaging and thus you would receive a superior reach. In comparison to webpages, search results with a video have a 28 per cent higher click through rate than normal text search results, according to Adjust Your Set.
Your business can’t afford to miss a beat when it comes to social media. Be sure to subscribe to our RSS feed for your social media update, along with other helpful tips and tricks from other social media enthusiasts and senior communicators around the world!
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