Prepare an award-winning communications entry

OVATION awards

As a regular volunteer with IABC Toronto (Toronto chapter of the International Association of Business Communicators), I had the great privilege to organize the OVATION awards program for two years. The program celebrates excellence in communications and is open to all Greater Toronto Area … [Read more...]

The audience comes first

Developing content for specific audiences can be a challenge.  In particular, reaching a web-savvy younger demographic who are not embracing traditional media such as TV and radio might just the hardest task of all.  One company, Red Bull, has taken a unique approach to this problem and gone to … [Read more...]