Blogger Relations – A Lesson in Transparency

September 19, 2011 By Ernesta Rossi Leave a Comment
lasagna

The New York Times recently ran an article about a blogger initiative that backfired. “Bloggers Don’t Follow the Script, to ConAgra’s Chagrin”, by Andrew Adam Newman, describes how a PR firm invited select food bloggers to an intimate evening to enjoy a meal prepared by a TV celebrity chef. … [Read more...]

Filed Under: Social Media Tagged With: ,

Helpful Tips for Aspiring Communications Pros

September 9, 2011 By Trell Huether Leave a Comment
Photo courtesy of Spirit-Fire (2010)

I’m frequently asked by students and transitional communicators, how to set themselves apart from the pack. Here are some helpful tips for PR professionals trying to make their way into that first position: 1)    Immerse yourself in social media – This is a place where you can really get an … [Read more...]

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Newsletter points to ponder

September 2, 2011 By Sue Horner
Photo courtesy of Mike Baird (2010)

A client has been thinking of introducing an e-newsletter, and no wonder. Web usability expert Jakob Nielsen calls email newsletters “the Internet’s best tool for supplementing a website.” Few promotional efforts can claim the degree of “customer buy-in” enjoyed by newsletters, Nielsen … [Read more...]

Filed Under: Blog, Writing & Editing Tagged With: , ,