by Ernesta Rossi | Sep 19, 2011 | Social Media |
The New York Times recently ran an article about a blogger initiative that backfired. “Bloggers Don’t Follow the Script, to ConAgra’s Chagrin”, by Andrew Adam Newman, describes how a PR firm invited select food bloggers to an intimate evening to enjoy a meal prepared...
by Advantis Communications | Sep 9, 2011 | Random |
I’m frequently asked by students and transitional communicators, how to set themselves apart from the pack. Here are some helpful tips for PR professionals trying to make their way into that first position: 1) Immerse yourself in social media – This is a place...
by Sue Horner | Sep 2, 2011 | Blog, Writing & Editing |
A client has been thinking of introducing an e-newsletter, and no wonder. Web usability expert Jakob Nielsen calls email newsletters “the Internet’s best tool for supplementing a website.” Few promotional efforts can claim the degree of “customer buy-in” enjoyed by...
connecting
