Want journalists to notice your story? Cast the right hook first!

Media Relations

Journalists and assignment desks are bombarded with hundreds of news releases on a daily basis. I’ve worked on the other side so I’ve seen this first hand. The steady stream of carefully-crafted messaging travels across wires and into inboxes shouting, “Pick me! Pick me!”…with one goal in … [Read more...]

Social media is not the holy grail

underpants

In a recent report by the Canadian Federation of Independent Business, an astute entrepreneur was quoted: “...business is the same as it has been forever. [The key is] providing a product or service of the best possible quality at a fair and reasonable price. This will always be recognized by … [Read more...]

All hands on deck: A boatload of fun with the Advantis crew

The Advantis Team -- Front: Lee Weisser, Deborah Waines, Ernesta Rossi, Sue Horner, Marcia Ross; Back: Cyrus Mavalwala, Trell Huether

On one of the hottest days of summer, the Advantis team traded in their PR and marketing thinking caps for sailors’ hats! We boarded a boat and toured parts of the Toronto waterfront and its islands as part of a team excursion. … [Read more...]

Public relations & social media intern opportunity

Courtesy of Anirudh Koul

   If you have a background in PR and social media, love all things digital and have a passion for achieving excellence on every project, check out this awesome internship opportunity at Advantis Communications! … [Read more...]

How to become recognized globally for communications excellence

Gold Quill Blue Ribbon Panel judges celebrating success

How do you win an IABC Gold Quill Award and distinguish yourself and the work of your communications team on a global level? You haven’t heard of IABC? The International Association of Business Communicators (IABC) is a professional network of about 15,000 business communication professionals in … [Read more...]