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Before blogs BB (before blogs) we had only traditional publishing which included a beginning, middle, and an end. Books, newspapers and magazines have an attractive cover that stimulate our interest and persuade us to buy it and consume the content. Blogs turn that style on its head with the … [Read more...]
The search for an alternate way to say “man hours” and “manhole covers” for an employee newsletter article (how about “work hours” and “sewer covers”?) got me looking at the whole issue of gender neutral (or gender fair) language. Some people scoff at even calling it an issue, but I … [Read more...]
Let’s face it, it takes time to create a strategic public relations and marketing plan, let alone implement one. With today’s hectic pace of business and pressure to increase revenues, some companies are taking a reactive, short-sighted approach to marketing. Have you ever seen the warning … [Read more...]
After eight years, we’ve finally rebranded – the classic story of the shoemaker’s children who have no shoes. We’ve done it all for clients from creating company names to media relations campaigns, but we never had time to do it for ourselves. So . . . we finally took our own advice, and … [Read more...]
